Greg Adams – Hip Horn

The sound of Greg Adams is one of the world’s best-known musical signatures. For nearly four decades, from the time he first arrived on the San Francisco Bay Area music scene of the early ‘70s, Greg has been a driving force to define artistry that transcends musical genres

Greg has earned both GRAMMY® and Emmy nominations and an International Broadcasting Award from The Hollywood Radio and Television Society. In sync with an ever evolving musical landscape and a life’s work that has included success as an arranger, composer, producer and performer, taking him on worldwide tours and contributing to some of the most important recordings in pop culture.

His 1995 solo debut Hidden Agenda stayed at #1 for five weeks. The ground breaking album received wide critical acclaim, fueled by the world sound of “Burma Road” and a smoldering remake of Sade’s ” Smooth Operator” established him as a major architect of the emerging smooth jazz sound and at the core of creating the genre of urban jazz. Followed up in 2002 with Midnight Morning and two more records in as many years with a string of top ten hits.

Adams is a founding member of Tower of Power. Legendary for the horn arrangements that created it’s resonance and signature sound making Tower of Power one of the most enduring musical entities today. Greg’s musical compositions made the TOP horn section a sought out entity all it’s own. Beginning early with his arrangement on Santana’s “ Everything Is Everything”, Elton John’s “The Bitch Is Back” and Chaka Kahn’s “ Fool’s Paradise”. Greg has arranged, performed and recorded with countless artists as diverse as his career, including The Eurythmics, Rod Stewart, Heart, Lyle Lovett, Linda Ronstadt, Luther Vandross, Aaron Neville, Quincy Jones, Little Feat, Wilson Pickett, Huey Lewis and the News, Raphael Saadiq, The Brothers Johnson, Phish, B.B.King, Everclear, Chicago, Bonnie Raitt, Dionne Warwick, Ray Charles, Peter Frampton, Billy Preston, Terrence Trent Darby, Josh Groban, Madonna, The Rolling Stones and Celine Dion.

With his current project East Bay Soul, initially assembled with live dates in mind has just released the self-identifying CD produced by Adams that distinguishes them from others.

Greg has made an urbane, soulful and lush recording that showcases the full strength of the rhythm and horn section through his arrangements. As a trumpet player, Adams alternates between a powerful open horn and sexy muted trumpet revealing the breadth and elegance he embodies.

East Bay Soul is a combination of instrumental soul, funk jazz and rhythm and blues vocals built on a design to discover new achievements rather than extend the past. “The songs just started coming” says Adams. “It began with “Survival Of The Hippest.” “I started composing in my head, I first came up with the bass line and then wrote the melody for the horns. There were no temporary pro-tool’s track. It was very organic from the start, and until the band played it live in the studio, it had never been heard before. It was decided to write a lyric, just based on the song title and that’s how we came up with the rap”

East Bay Soul will remind you what you love about music, creating an all new “Metro Jazz”, really a new approach of a melting pot of contemporary urban rhythm and a music combining all the sounds from the city. The ethnic sounds of the trials and tribulations, the hard fought, the victories, sweetness and sadness. It comes through in the music in all forms. It’s world, it’s metro, it’s edgy, it’s urban.

You can look for the East Bay Soul brand of soul, funk-jazz and rhythm and blues vocals in a soulful mix of original music coming February 2012! When you order the East Bay Soul 2.0 before February 1, 2012 you’ll receive the CD two weeks before the release date!

Greg Adams – Hip Horn published with permission of Bettie Grace Miner.